Konica Minolta Launches Redesigned Website Offering New Features and Enhanced Navigation
Ramsey, NJ – November 3, 2015 –Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) today announced the launch of a new, redesigned version of its website, www.kmbs.konicaminolta.us, promoting its industry leading quality hardware and solutions. The new website welcomes visitors with bold bright colors, a clean design and simplified layout, featuring a more intuitive user interface. It highlights content focused on Enterprise Content Management (ECM), Document Management and Automated Workflow solutions for the legal, healthcare, education, government and finance sectors. The site’s refreshed and simplified look, combined with enhanced content, is improved and optimized for mobile and smart devices, for an amplified reach and a more engaging user experience.
Focusing the website on buyer personas, Konica Minolta developed content and design elements which quickly enable users to self-identify and align them with content specific to their needs.
Developing the right offers, programs, and communications for the right audience at the right time allows the company to set the stage for the conversion and achieve the desired business goals.
“Our aim was to offer improved usability and provide an engaging and informative experience for users,” says Kevin Kern, senior vice president, Konica Minolta Business Solutions, U.S.A., Inc. “We have adjusted our SEO and SEM strategy to align with the new site in order to help our customers and prospects easily access information via search engines. We expect an increase in content consumption and landing page conversions.”
About Konica Minolta
Konica Minolta Business Solutions U.S.A., Inc. is one of the leaders in information management focused on enterprise content, technology optimization and cloud services. Our portfolio of offerings deliver solutions to improve our customers’ speed to market, manage technology costs, and facilitate the sharing of information to increase productivity. The All Covered IT Services division offers a range of IT strategy, support, project and cloud computing solutions across all verticals. Konica Minolta has won numerous awards and recognition, including placement in the Leaders Quadrant on the Gartner 2014 Magic Quadrant for Managed Print Services (MPS) and Managed Content Services (MCS). Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for eight consecutive years. Konica Minolta, Inc. has also been named to the Dow Jones Sustainability World Index for four years in a row. For more information, please visit: www.kmbs.konicaminolta.us and follow Konica Minolta on Facebook, YouTube, and Twitter @konicaminoltaus.
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Kristina Marchitto, Public Relations Manager
Konica Minolta Business Solutions U.S.A., Inc.
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Konica Minolta bizhub is a registered trademark of Konica Minolta, Inc. All other trademarks mentioned in this document are the property of their respective owners.