Konica Minolta Recognized for #1 Brand Keys Customer Loyalty for the Eighth Consecutive Year
Ramsey, NJ – February 25, 2015 – Today Konica Minolta Business Solutions U.S.A., Inc. Konica Minolta announced that is the recipient of the Brand Keys’ Customer Loyalty Award for the eighth consecutive year. Ratings are based on a brand’s ability to meet customers’ expectations for the Ideal in the category where they compete, and better than the competition. In a marketplace where expectations move at the speed of the consumer and brands struggle to create meaningful differentiation and engagement, those better able to identify customers’ expectations and address them via authentic emotional values will see tangible bottom-line results. Brand Keys has measured and tracked this for 20 years.
“In a world that moves at the speed of the customer, and where expectations of the business community have moved up every year, Konica Minolta has not only kept up, but has managed to anticipate and exceed the expectations of the business community it serves,” said Robert Passikoff, founder and president, Brand Keys. “The brand – and the added-value it brings with it – is something that significantly differentiates Konica Minolta from the competition and is a tribute to their products and the marketing team.”
This year consumer expectations for the category Ideal have increased by 28 percent. That’s across the 64 categories in this year’s survey. Meanwhile brands have only managed to improve their ability to satisfy consumers’ expectations by 7 percent this year. Empowered and socially networked consumers have come to expect everything, but you have to know what that “everything” actually is in each relevant category.
“We are honored that our customers have selected us for this award for the eighth consecutive year,” says Kevin P. Kern, senior vice president, Marketing, Konica Minolta Business Solutions. “Customer relationship excellence is an ongoing journey and we strive to deliver innovative solutions that help our customers meet their business objectives. Whether it’s providing our customers with the use of traditional methods or the latest digital and social media technologies, our attention to quality customer care is what differentiates us.”
The link below features the winners in each of the 64 categories that were measured this year as well as the category-specific brand rankings of all 540 brands in this year’s survey.
A complete listing of the brands with highest levels of consumer engagement vis à vis their ability to meet emotional expectations in their respective categories, and brand rankings of the 540 brands in the 64 categories in this year’s CLEI can be found at:
About Konica Minolta
Konica Minolta Business Solutions U.S.A., Inc. is one of the world’s leaders in information management focused on enterprise content, technology optimization and cloud services. Our portfolio of offerings deliver solutions to improve our customers’ speed to market, manage technology costs, and facilitate the sharing of information to increase productivity. The All Covered IT Services division offers a range of IT strategy, support, project and cloud computing solutions across all verticals. Konica Minolta has won numerous awards and recognition, including placement in the Leaders Quadrant of the 2014 Magic Quadrant for Managed Print Services (MPS) and Managed Content Services (MCS). Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for eight consecutive years. Konica Minolta, Inc. has also been named to the Dow Jones Sustainability World Index for three years in a row. For more information, please visit: www.kmbs.konicaminolta.us and follow Konica Minolta on Facebook, YouTube, and Twitter.
Kristina Marchitto, Public Relations Manager
Konica Minolta Business Solutions U.S.A., Inc.
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