Konica Minolta has powerful tools to help you communicate with your customers. Our Customer Communication Management solutions can help with your promotional, transactional and transpromotional communication needs. We can help you with both electronic and printed communications depending on your individual customer’s preference.
How do your customers like to be communicated to? Is it print? Is it electronic? Or for the most effective result a blending of the two?
Variable Data Printing is printed communication that changes with the information we know about the recipient. We change the graphics and the text to create the most audience-specific message possible to get the optimal response. Electronic communication consists of email, personal websites (Purls) and SMS (short messaging service, or text messaging).
Konica Minolta’s Cross Media marketing solution allows you to use multiple media channels to communicate the right message to the right person at the right time. The blending of electronic and print communication increases the effectiveness of the communication. Automated Marketing is when pre-defined triggers start the process, enabling the messages to be sent automatically at the appropriate time. Typical transactional communications are invoices, statements, insurance policies and transportation documents.
Data Driven Communication increases the effectiveness of your communications targeting the individual recipient’s interests.