Digital Label Press Technology: Taking The Risk Out Of The Digital Decision

September 12, 2018

With the Labelexpo Americas just a few days away, we are making the final preparations for our third year of exhibiting at what has become the Global Digital Label Press showcase event. And in those three years, 250 clients around the globe have trusted KM to be their answer to their ongoing question of “should I invest in digital printing and with whom?” In the history of the digital label print story, has any manufacturer been so trusted so early in the evolution of their product?

Digital technologies are evolving at a faster and faster pace, so there are many options and opportunities for label converters today. Having spent many years in the label industry with Spear and the legacy companies, choosing a digital asset goes far beyond features and benefits. Everyone appears to have workflow solution. Everyone appears to have a color management solution.  Everyone appears to have a functional solution. This begs the question, especially if you are headed to Labelexpo; with so many options, who do you trust to help with what may be your first step into digital labels, or first step into short run digital labels?

Here are some key questions I would ask: Is the company manufacturing the digital press going to be around in 5 years? Does the manufacturer also invest in developing new technology and software, and not simply in building a print asset? Will the manufacturer demonstrate commitment to the converter’s success with training and responsiveness to meet new market challenges? And who will help me manage the change short run digital will bring to my business?

As Konica Minolta is relatively new to the label converting market, we welcome input to help us continue to evolve and create digital solutions that solve your challenges today and into the future. We are continuing to invest to create solutions focused on helping you grow your business. Come stop by our booth and share your story and challenges. And bring us a label art file and let us show you first hand the value and then you decide.

Doug Hesche
Central Region Label Sales Specialist

Doug joined KMBS three years ago coming from one of the industry leading label printers, Constantia Label, the former Spear Label (subsequently acquired by MCC Label). Tapping into his label industry experience and knowledge, Doug has been the driving force in building the Konica Minolta Digital Label Solution.