Konica Minolta Grabs Top Ranking from Customers for Color, Overall Image Quality

Konica Minolta MFPs, AIOs, and Printers Beat Out Top Brands of Competitors


Konica Minolta MFPs, AIOs, and Printers Beat Out Top Brands of Competitors

Ramsey, N.J. and Rochester, N.Y. – December 18, 2007 – Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a leading provider of advanced imaging and networking technologies, today announced that its color Multifunctional Products (MFPs – print, copy, fax, and scan all in one), AIOs (All-In-Ones) and network printers were rated the best overall for color image quality by The Office Products Analyst.  Published by Industry Analysts, Inc., The Office Products Analyst is the longest running, continuously published publication that focuses exclusively on the office automation industry.  Konica Minolta beat out several direct competitors for the top billing.

In fact, this year, Konica Minolta color devices were rated the best by customers in three out of four categories that comprise The Office Products Analyst survey’s image quality table.  Furthermore, Konica Minolta was also ranked ahead of the pack in Overall Image quality, beating out several other strong brands for the honor.  “Konica Minolta has had a strong history with respect to color image quality,” said Andy Slawetsky, President, Industry Analysts, Inc.  “Based on our research, anyone in the market for a color device with excellent image quality should strongly consider a Konica Minolta product.”

Respondents were asked to rate their equipment on a scale of one to 10, with 10 being the best possible rating. Surveys were conducted via telephone interviews; after a thorough validation process, there were 224 interviews completed, representing 325 installed devices.

“We at Konica Minolta are proud to receive such high marks from The Office Products Analyst and our customers, and the market at large is also seeing the same difference in quality with our entire color lineup, as evidenced by our strong sales growth in the overall color market,” said Kevin Kern, vice president, marketing and product planning, Konica Minolta Business Solutions U.S.A., Inc.  “We’re confident that over time, even more customers will see the same strong results because reputable, independent surveys such as this show just how dynamic Konica Minolta’s color image quality is when compared to the competition.”

Konica Minolta’s proprietary Simitri™ HD color polymerized toner, acclaimed as the next-generation polyermerized toner for the digital era, delivers sharp images of the superb color quality.  Because Simitri HD toner particles are smaller with uniform shape, image reproduction delivers fine lines and small text with clear contours.  Photos and illustrations are reproduced more naturally with improved half-tones.  By including wax in the toner, oil-less fixing has been realized, bringing vivid colors to prints.  Compared to the conventional pulverized toners, the manufacturing of Simitri HD polymerized toner requires less energy, and contributes to environmental preservation, reducing by 40 percent the generation of CO2, NOx or SOx that cause greenhouse gases, and acid rain.

Watch the Konica Minolta Gator Bowl on January 1st at 1.00p EST on CBS; and visit www.KMBSsports.comto enter for your chance to win The Konica Minolta Ultimate Sports Experience.*

About Konica Minolta Business Solutions U.S.A., Inc.
Konica Minolta Business Solutions U.S.A. Inc. (www.kmbs.konicaminolta.us
), a leader in advanced imaging and networking technologies for the desktop to the print shop, brings together unparalleled advances in security, print quality and network integration via its award-winning line of bizhubTM multifunctional products (MFPs); bizhub PROTM production printing systems; magicolor® desktop color laser printers and all-in-ones; and pageproTM monochrome desktop laser printers and all-in-ones.  Konica Minolta also offers advanced software solutions, wide-format printers, microform digital imaging systems, and scanning systems for specialized applications.

Headquartered in Ramsey, NJ, Konica Minolta delivers expert professional services and client support through an extensive network of direct sales offices, authorized dealers, resellers and distribution partners in the United States, Canada, Mexico, Central America and South America.

About Industry Analysts, Inc.
Industry Analysts, Inc. (www.industryanalysts.com
) is a market research and product testing firm specializing in the imaging industry.  Founded in 1974, IA, Inc. provides “real-world” third party testing and evaluations, market research and focus groups from offices in Rochester N.Y. and Fairfield N.J.

Konica Minolta Corporate Contact
James Norberto
Konica Minolta Business Solutions U.S.A., Inc.
+1 201.825.4000

Konica Minolta Media Contact
Rachel Reed
Lois Paul and Partners
+1 781.782.5785

Industry Analysts Contact
Andy Slawetsky
Industry Analysts, Inc.
+1 585.232.5320


Konica Minolta is a trademark of Konica Minolta Holdings, Inc.  Simitri is a trademark of Konica Minolta Business Solutions U.S.A., Inc.  All other trademarks mentioned in this document are the property of their respective owners.  * NO PURCHASE NECESSARY.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  LEGAL RESIDENTS OF THE 48 CONTIGUOUS U.S. (D.C.), 21 YEARS AND OLDER.  VOID IN AK, HI AND WHERE PROHIBITED. Sweepstakes ends: 12/12/07.  For Official Rules, prize descriptions and odds disclosure, visit http://www.kmbssports.com.  Sponsor: Konica Minolta Business Solutions U.S.A, Inc., 100 Williams Drive, Ramsey, NJ 07446.