Konica Minolta, PGA TOUR Enter Official Marketing Relationship
Ponte Vedra Beach, Fla., and Ramsey, N.J. (February 17, 2015) – The PGA TOUR and Konica Minolta Business Solutions U.S.A., Inc., announced today a new multi-year marketing relationship that designates Konica Minolta as the “Official Multifunction Printers of the PGA TOUR.”
The official marketing relationship expands upon Konica Minolta’s existing involvement that includes advertising and exclusive sponsorship of the popular Konica Minolta Bizhub SwingVision feature in PGA TOUR telecasts.
“We are extremely pleased to announce this new, expanded relationship with Konica Minolta,” said Tom Wade, Chief Commercial Officer of the PGA TOUR. “Konica Minolta is widely recognized as a leader and innovator in the industry, and we’re excited to work with their team and build upon the tremendous success we’ve seen with the Konica Minolta Bizhub SwingVision.”
“We believe that partnering with the PGA TOUR is a natural extension of our long term investment in golf as a branding and customer engagement platform,” says Kevin P. Kern, Senior Vice President, Marketing, Konica Minolta Business Solutions USA. “Furthermore, the charitable aspects of the PGA TOUR align well with our commitment to leadership in corporate citizenship."
About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.
The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2013, tournaments across all Tours generated more than $134 million for local and national charitable organizations and in early 2014 the TOUR’s all-time charitable contributions surpassed $2 billion.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.
About Konica Minolta
Konica Minolta Business Solutions U.S.A., Inc. is one of the world’s leaders in information management focused on enterprise content, technology optimization and cloud services. Our portfolio of offerings deliver solutions to improve our customers’ speed to market, manage technology costs, and facilitate the sharing of information to increase productivity. The All Covered IT Services division offers a range of IT strategy, support, project and cloud computing solutions across all verticals. Konica Minolta has won numerous awards and recognition, including placement in the Leaders Quadrant of the 2014 Magic Quadrant for Managed Print Services (MPS) and Managed Content Services (MCS). Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for seven consecutive years. Konica Minolta, Inc. has also been named to the Dow Jones Sustainability World Index for three years in a row. For more information, please visit: www.CountOnKonicaMinolta.com and follow Konica Minolta on Facebook, YouTube, and Twitter. Konica Minolta bizhub is a registered trademark of Konica Minolta, Inc. All other trademarks mentioned in this document are the property of their respective owners.
Chris Smith Kristina Marchitto