Konica Minolta Announces New PGA TOUR.COM Digital Sponsorship
Expands upon Konica Minolta’s existing Official Marketing Partnership with the PGA TOUR
Ramsey, NJ – August 28, 2015 – Konica Minolta Business Solutions U.S.A., Inc. is set to launch a new digital sponsorship of custom video content on PGATOUR.COM that expands upon Konica Minolta’s existing Official Marketing Partnership with the PGA TOUR. Konica Minolta is proud to be the Official Multifunction Printer of the PGA TOUR – a relationship that began earlier this year.
Konica Minolta Swing Vision videos will now be archived on PGATOUR.COM. The archived videos can now be accessed on all digital platforms, including desktop, iPhone, Android and Tablet. The video channel will launch during the first event of the FedExCup Playoffs – The Barclays – being held at Plainfield Country Club in Edison, New Jersey.
“This channel celebrates our partnership with the PGA TOUR and acts as a platform for anyone in the world to access the Konica Minolta Swing Vision analysis after it has aired within the PGA TOUR broadcast,” says Kevin Kern, Senior Vice President, Marketing, Konica Minolta Business Solutions, U.S.A., Inc. “Through this outlet we are now able to share archived footage directly to golf enthusiasts.”
As part of this new activation, Konica Minolta will also be sponsoring the #TOURFix live video chat with TOURAcademy Director of Instruction, Travis Fulton. Golf fans from anywhere in the world will now be able to upload a video of their swing for Fulton to analyze during a live chat. Fulton will answer fan’s questions tweeted to #TOURFix when it goes live on September 3rd and September 30th.
About Konica Minolta
Konica Minolta Business Solutions U.S.A., Inc. is a leader in information management focused on enterprise content, technology optimization and cloud services. Our portfolio of offerings deliver solutions to improve our customers’ speed to market, manage technology costs, and facilitate the sharing of information to increase productivity. Konica Minolta has won numerous awards and recognition, including placement in the Leaders Quadrant on the Gartner 2014 Magic Quadrant for Managed Print Services (MPS) and Managed Content Services (MCS). Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for eight consecutive years. Konica Minolta, Inc. has also been named to the Dow Jones Sustainability World Index for three years in a row. For more information, please visit: www.kmbs.konicaminolta.us and follow Konica Minolta on Facebook, YouTube, and Twitter @konicaminoltaus.
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Kristina Marchitto, Public Relations Manager
Konica Minolta Business Solutions U.S.A., Inc.
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