Omni channel marketing allows you to interact with clients in many ways — from direct mail to email, purls, social media and text messaging. Coordinating the workflow from design to execution and measurement is critical. Always send the right message to the right person, at the right time, in the right way.
For years, direct mail has been the principal outbound marketing method that graphic communications professionals have provided to their end clients. Ensuring that postal sorting and certification was performed properly has been perhaps the biggest headache.
Enter omni-channel marketing, where we must now incorporate data mining, social media, email, personal URLs and even text messages into the marketing mix. How can businesses provide these services without adding new resources while continuing to deliver their core business offerings?
Konica Minolta’s solution is a simple-to-use interface and workflow management engine to help solve this pain point. From design and execution to response tracking, everything is in one place. We handle the complexities of executing an omni-channel campaign for you like opt-in rules and email spam blocking so you can get back to focusing on your real business.
Expand your ability to meet client demands with exciting new services provided in the cloud. There’s no longer a need for manual database manipulation. With Konica Minolta, you can manage offers based on customer purchasing habits and customer loyalty. And digital assets? With Konica Minolta they’re all in one place so you can interact with your client, utilizing images and text with the most current approved content with ease. Let clients see the success of their campaign in real time and collaborate to make adjustments while the campaign is executing with the help of our analytics tracking platform.
Konica Minolta’s innovation in omni-channel marketing is the all-in-one marketing solution for your business.