With 25 years in the print industry and a career mostly focused on the digital evolution, Michael Cox’s work as Director of Category Strategy – Packaging and Labels at Konica Minolta is about connecting market trends with the way technology actually develops. His role involves looking at where the industry is headed to make sure the right solutions are in place for converters and brand owners. By focusing on high-level strategy and market readiness, Michael helps partners navigate the technical side of digital label production to find real opportunities for growth. His goal is always to provide the clear, strategic perspective needed to keep moving forward in a changing digital landscape.