Are customers coming to you asking for shorter runs for their packaging and/or labels? Are they growing worried with the threat of counterfeiting and asking you for solutions? Are you seeing an increase in versioning – while also being pressured to do more for less cost?
The packaging industry continues to be an economic juggernaut, especially as digital printing allows more latitude in personalization and customization. At Konica Minolta, we believe there is no such thing as one size fits all in packaging. In fact, we look to provide disruption in the space, shaking up the status quo to give you different ways to consider applications and how to bring them to market.
What materials are you printing on? What are your customers asking for? Do you work with an e-commerce model or workflow? How do you manage your workflow to design for packaging? Do you use foil or finishes on your packages or labels? Will you be doing versioning? Are you open to different technologies, such as BOPP printing?
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