JP Parmley is responsible for the strategic direction and execution of the Business Innovation Center’s (BIC) healthcare strategy and vision. He is leading the healthcare transformational growth strategy by driving investment, acquisition and partnership activities while facilitating the go-to-market integration. He has also created and leads the Healthcare Advisory Council (HAC), consisting of 12 highly influential “C” and “V” level healthcare executives from multiple sub-segments within healthcare. JP has over 20 years’ experience leading healthcare organizations’ business development, product development, marketing and innovation. He is an avid wedding and portrait photographer in his spare time.