Velinda Cox is responsible for the overall strategy and success of Konica Minolta’s eCommerce program, creating new value and experiences for its customers, partners and employees. Through the areas of digital and cultural transformation realization, diversification and expansion of the eCommerce approach, she works together with global leadership teams to develop and support technology infrastructure. Velinda is a driving force for growth, brand building and digital reinvention, with extensive experience in technology, global business operations, sales and strategy. Known for employing innovative approaches to achieve desired business outcomes, she connects people, process and technology for significant financial and operational improvements to create change, evolution and transformation. Velinda recently received the European Transformation Award for a comprehensive sales engagement strategy she developed and rolled out to leadership. The program included an entire curriculum and mindset shift for leaders to become more customer centric. Velinda started with the company in 1995 as Vice President of Marketing and Sales Support at Danka Office Imaging and has held many senior executive positions in strategic sales as well as global roles.