In today’s fast-paced digital world, content is King—but managing it can feel like a never-ending quest. For enterprise businesses, content management is not just about organizing files, it’s about the data and information in those files that drives digital transformation (DX) and helps organizations achieve business goals more efficiently.
DX involves modernizing mission-critical processes, digitizing workflows, and leveraging Artificial Intelligence (AI) and cloud technologies. But none of this is possible without a solid foundation of Enterprise Content (EC). Your EC is more than just data, it’s your intellectual property and the fuel that drives business outcomes.
But here’s the challenge: content is often fragmented across multiple repositories, not only creating operational friction, but causing compliance issues too. The average organization has 7-10 information management repositories, making it nearly impossible to view and manage content effectively.
Let’s explore the new world of content management and how it can revolutionize your enterprise.
What’s New in the Content Management SpaceThe future of content management lies in the federated content cloud, which unlocks the true potential of unstructured data. The federated content cloud connects and organizes content from multiple repositories, allowing you to access and analyze the data and information you need without the need to migrate in a single repository.
With advancements in AI, we can now unlock the value in our organizations unstructured data and gain valuable insights without the need for migration. For example, Hyland’s new Content Innovation Cloud™ – revealed at CommunityLIVE 2024 – leverages AI to offer a federated content cloud solution, making it easier for businesses to manage and utilize their content, leading to faster critical business decisions.
In a world where content is scattered across various repositories, unification is the key to overcoming fragmentation. Unification in this context means meeting content where it is and creating a single, cohesive view of your data. This approach not only simplifies content management but also enables AI-driven insights and automation. By creating a unified view of your content, you can harness the power of AI and cloud technologies to transform your business operations.
Imagine having a unified application that seamlessly integrates with your existing repositories, providing a comprehensive view of your content without the need for data migration. With this unified approach, you can streamline operations, reduce compliance risks, and make informed decisions faster based on real-time data
Cloud technology plays a significant role in modern content management by providing countless advantages over traditional approaches. The top benefits of using cloud-based content management solutions are the scalability and flexibility they bring to your operations. It allows you to adjust resources quickly and easily handle the growing volumes of content without compromising performance. The ability to scale resources on demand makes it possible to maintain operational efficiency even as your content requirements evolve.
Another essential advantage is the cost savings associated with cloud solutions. By eliminating the need for on-premises infrastructure, cloud technology reduces capital expenditures and operational costs. Additionally, pay-as-you-go pricing models ensure that you only pay for the resources you actually utilize, leading to more efficient budget management. Enhanced collaboration is another major benefit, as cloud-based content management facilitates seamless teamwork across teams and locations. Employees can access content anywhere, anytime, improving productivity and encouraging innovation.
AI-readiness is not going to happen overnight. It is a gradual process that requires careful planning and implementation based on your unique needs. In fact, AvePoint’s 2024 report revealed that although 80% of organizations believed their data was ready for AI, nearly 95% encountered challenges during AI implementation, with more than half (52%) encountering issues related to internal data quality and organization.
Here are some steps to get your data, stakeholders and organization ready for AI when it comes to enterprise content management.
1) Assess Your Current State
Evaluate your existing content management processes to pinpoint areas ripe for enhancement. Start by thoroughly analyzing each department to understand how complex procedures may be negatively impacting your overall operations and profitability. Take, for example, the finance department – issues within subdivisions such as accounts payable, or payroll might be low-hanging fruit. Investigate how AI-driven content solutions can streamline these processes, thereby improving efficiency and aligning them with your broader business objectives. Engage stakeholders and gather data to create a transparent overview of your current capabilities, needs, and potential areas for AI application.
2) Develop a Roadmap
Craft a detailed roadmap for AI implementation that clearly sets the necessary steps and milestones to achieve your content transformation goals. This roadmap should include realistic timelines, allocate the necessary resources, and establish key performance indicators (KPIs) to benchmark progress and success. Scenario planning can also help anticipate potential challenges and develop mitigation strategies. This comprehensive approach will help in aligning the organization’s objectives with technological advancements, ensuring the implementation delivers tangible benefits.
3) Partner with Experts
The new era of content management is here, and it’s transforming the way enterprise businesses like yours operate. By unifying your content and leveraging AI and cloud technologies, you can drive digital transformation and accelerate business success.
To do it right, partner with content management experts who have proven to stay ahead of evolving technologies —rather than chasing trends. Expert support will be crucial for not only maximizing the potential benefits of AI, but also customizing best-in-class solutions specific to your business needs and offering steady ongoing support. By tapping into expert knowledge, you’ll maximize AI’s potential and drive continuous innovation within your organization.
Over a span of two decades, we’ve successfully set over 1,000 organizations on the path to unlock the power of their content. Let us do the same for you. Our extensive experience with diverse content management challenges allows us to tailor best-in-class solutions that drive real impact for organizations. Speak with our specialists for a free consultation today!
