Konica Minolta Signs on as Title Sponsor of The Holiday Bowl EndZoners Tailgate Party

Leverages Celebrated Bowl Game to Generate Greater Brand Awareness in San Diego Marketplace


Leverages Celebrated Bowl Game to Generate Greater
Brand Awareness in San Diego Marketplace

Ramsey, N.J. and San Dieo, Calif. – December 21, 2007 – Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a leading provider of advanced imaging and networking technologies, today announced it has agreed to become the new title sponsor of the annual EndZoners’ Tailgate Party, held annually prior to the Holiday Bowl.  The agreement is for the 2008 Holiday Bowl, and terms of the agreement were not disclosed.

The Konica Minolta EndZoners’ Tailgate party will be held two hours prior to the game at Qualcomm Stadium’s Auxiliary Fields near section J-5.  The party will feature a live band, contests, games, a raffle and most importantly, hosted food and drinks.  You must be 21 or older to attend this party.

“Our sports marketing initiatives have proven to be very effective in building brand awareness, and we’re always seeking new opportunities to promote Konica Minolta and our award-winning product lines,” says Kevin Kern, vice president of marketing and product planning, Konica Minolta Business Solutions U.S.A., Inc.  “Plus, it provides Konica Minolta with a strong brand building opportunity in the ever growing San Diego marketplace.

“Our goal in partnering with a new sponsor was to associate ourselves with a distinguished organization, while maintaining the characteristics that make the Holiday Bowl Experience unique,” said Bruce Binkowski, Executive Director, San Diego Bowl Game Association.  “They’ve brought an exciting new partnership to the association, while respecting the history and tradition of the event.”

Watch the Konica Minolta Gator Bowl on January 1st at 1.00p EST on CBS; and visit www.KMBSsports.com to enter for your chance to win The Konica Minolta Ultimate Sports Experience.*

About Konica Minolta Business Solutions U.S.A., Inc.
Konica Minolta Business Solutions U.S.A. Inc. (www.kmbs.konicaminolta.us), a leader in advanced imaging and networking technologies for the desktop to the print shop, brings together unparalleled advances in security, print quality and network integration via its award-winning line of bizhub™ multifunctional products (MFPs); bizhub PRO™ production printing systems; magicolor® desktop color laser printers and all-in-ones; and pagepro™ monochrome desktop laser printers and all-in-ones.  Konica Minolta also offers advanced software solutions, wide-format printers, microform digital imaging systems, and scanning systems for specialized applications.

Headquartered in Ramsey, NJ, Konica Minolta delivers expert professional services and client support through an extensive network of direct sales offices, authorized dealers, resellers and distribution partners in the United States, Canada, Mexico, Central America and South America.

Konica Minolta Contact
James Norberto
Konica Minolta Business Solutions U.S.A., Inc.
+1 201.785.4403

Holiday Bowl Contacts
Mark Neville
+1 619.283.5808 x309

Laura delaMontaigne
+1 619.283.5808 x311


Konica Minolta is a trademark of Konica Minolta Holdings, Inc.  All other trademarks mentioned in this document are the property of their respective owners.  * NO PURCHASE NECESSARY.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  LEGAL RESIDENTS OF THE 48 CONTIGUOUS U.S. (D.C.), 21 YEARS AND OLDER.  VOID IN AK, HI AND WHERE PROHIBITED. Sweepstakes ends: 12/12/08.  For Official Rules, prize descriptions and odds disclosure, visit http://www.kmbssports.com.  Sponsor: Konica Minolta Business Solutions U.S.A, Inc., 100 Williams Drive, Ramsey, NJ 07446.